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Custom Website Development

The build that does not quietly lose half the design somewhere between the file and the browser.

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How a build loses a design

Nothing goeswrong loudly.

A font falls back, a spacing rule gets rounded, a hover state never makes it across. None of it is worth raising on its own. Six weeks later it is a different design.

The file is the spec, not a suggestion

Type scale, spacing, colour, every state a component has — the browser has to agree with all of it, at every width, not just the one the design was drawn at.

The file

The build

Type scale

16 / 20 / 28 / 44

Matches

Spacing

4 · 8 · 16 · 32

Matches

Brand colour

#0F62FE

Matches

Hover state

drawn

Matches

A typeface quietly substituted

Close enough in the file, wrong on the page, and nobody raises it.

Spacing rounded to convenient

Each rule bent a little, until the rhythm the design had is gone.

States nobody built

Hover, focus and error lived on another frame, so they never crossed over.

How the build runs

Checked againstthe file.

Not against memory. Four stages, and the markup underneath is the boring kind on purpose.

  1. Read the file properly

    Type scale, spacing, colour and every component state, before any of it is written.

    Step 01

  2. Build it semantically

    Real headings in order, buttons that are buttons, forms that work with a keyboard, images that do not shove the layout as they load.

    Step 02

  3. Match it at every width

    Desktop, tablet and phone — including the widths the design was never drawn at.

    Step 03

  4. Cross-browser and keyboard

    Checked before anything is called done, because that is where quiet losses show up.

    Step 04
What you get on handover

Markup your teamcan take over.

Commented, and readable next year

Semantic markup your own developers can pick up without an archaeology session. That is also most of what makes a site findable and usable, which is why it is not an extra.

Reordering a page

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Every interactive state

Built, not just the default one the design happened to show.

Three widths, checked

Desktop, tablet and phone, against the file rather than against memory.

What you can hold us to

Our fivequality promises.

Five things the studio commits to on every project, each already written somewhere else on this site.

  • A fixed price before we startYou get the price in writing once we understand the project, and it does not move during the build. No hourly surprises on the invoice.
  • A reply within one business dayEvery enquiry is read by the people who would do the work, and answered within one business day. Mon-Sat, 10am - 7pm PKT.
  • Checked on real phonesEvery build is tested on actual devices, because a browser window dragged narrow does not behave the way a phone does.
  • Built to be foundReal heading levels, metadata, structured data and a sitemap ship with the site — not as an add-on once traffic fails to arrive.
  • Yours to edit afterwardsPages made of blocks your team can move, and a walkthrough at handover, so the first change you make does not need us.
Included in every build

What youactually get.

Four things in every front-end build, whoever drew the design.

  • The design built to spec at desktop, tablet and phone widths
  • Semantic, commented markup your own developers can take over
  • Every interactive state built, not just the default one the design shows
  • Cross-browser and keyboard checks before anything is called done

Best for

  • Designers and agencies who need a build partner who will not redraw their work
  • Businesses with a finished design and nobody to build it
  • Teams replacing a front end that has become impossible to change safely

From the blog

Often paired with

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Tell us what you are building and what it needs to do. We come back with a clear plan, a timeline and a fixed price.

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