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Custom Website Design

Designed around what your business has to say, rather than around a template someone else bought too.From $1,000 · a fixed price in writing before work starts

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Why a template stops working

A template getsyou online.Not remembered.

Everyone who bought the same theme has the same hero, the same three-column feature row and the same stock photograph.

Structure first, decoration second

The work starts in Figma, and it starts with how people arrive, what they need to understand in the first ten seconds, and what they should do next.

The file

The build

Type scale

16 / 20 / 28 / 44

Matches

Spacing

4 · 8 · 16 · 32

Matches

Brand colour

#0F62FE

Matches

Hover state

drawn

Matches

The same hero as everyone

A marketplace theme a thousand other businesses also shop at.

Fighting the theme's limits

Every change becomes a workaround because the layout was drawn for somebody else.

Nothing to extend

A folder of pictures, rather than a system the next page can be built from.

How the design is made

Drawn for you,not bought.

Four stages, and what gets handed over is a system rather than a folder of pictures.

  1. Work out the arrival

    How people reach the page and what they need to understand in the first ten seconds.

    Step 01

  2. Draw it in Figma

    Desktop, tablet and mobile for every page, laid out around the structure rather than around a template.

    Step 02

  3. Build the system

    Type scale, spacing, colour — and every state a component can be in: hover, focus, disabled, empty, error.

    Step 03

  4. Hand over the source

    The files are yours to build on, by us or by anyone else.

    Step 04
Designs that went on to ship

Drawn, thenbuilt.

SO SO SF arrived as a design and went out as a custom Shopify theme with the design intact from desktop down to a 375px phone.

ShopifyA premium Figma design turned into a fully responsive Shopify store for a luxury streetwear label.

SO SO SF — Figma to Shopify
What you get on handover

A system,not a picture.

Every state a component can be in

Hover, focus, active, disabled, empty and error. That is the part that decides whether a build matches the design or only resembles it.

Reordering a page

Hero
Services
Testimonials

A documented scale

Type, colour and spacing written down, so the next page does not restart the argument.

Source files, yours

Handed over to build on — with us, with your team, or with anyone else.

What you can hold us to

Our fivequality promises.

Five things the studio commits to on every project, each already written somewhere else on this site.

  • A fixed price before we startYou get the price in writing once we understand the project, and it does not move during the build. No hourly surprises on the invoice.
  • A reply within one business dayEvery enquiry is read by the people who would do the work, and answered within one business day. Mon-Sat, 10am - 7pm PKT.
  • Checked on real phonesEvery build is tested on actual devices, because a browser window dragged narrow does not behave the way a phone does.
  • Built to be foundReal heading levels, metadata, structured data and a sitemap ship with the site — not as an add-on once traffic fails to arrive.
  • Yours to edit afterwardsPages made of blocks your team can move, and a walkthrough at handover, so the first change you make does not need us.
Included in every design

What youactually get.

Four things in every design project, whether it goes on to a build here or somewhere else.

  • Desktop, tablet and mobile designs for every page, drawn in Figma
  • A documented type scale, colour palette and spacing system
  • Component states — hover, focus, active, disabled, empty and error
  • Source files handed over, so the work is yours to build on

Best for

  • Businesses that need to look unlike their competitors, not like them
  • Anyone who has outgrown a theme and keeps fighting its limits
  • Teams who want a system to extend, not a single page to copy

From the blog

Often paired with

All services

We reply within one business day

Need Custom Website Design?

Tell us what you are building and what it needs to do. We come back with a clear plan, a timeline and a fixed price.

Typical projects start from $1,000. Your own fixed price comes in writing before any work starts.

Start a project