Responsive Web Design
A layout that works at 375px, not one that survives being squashed down to it.
It fits the screen.It is stillmiserable.
Plenty of sites technically reflow and are still painful on a phone: tap targets the size of a fingernail, a menu that covers the thing you were reading.
Designed wide, then squashed down
Covenant Prep Co was exactly that. The store worked, the desktop looked fine, and the mobile experience was losing people before they reached checkout.
Narrow first, then widen
Tap targets you have to aim at
Controls sized for a mouse, used with a thumb.
A menu covering the content
It opens over the thing the visitor was reading, and has no obvious way back.
Office Wi-Fi assumptions
Images and fonts sized for a desk, downloaded on mobile data.
Narrow first.Then widen.
The method is dull and it works. Four stages, and the last one needs real hardware.
Design at 375px
Where space is scarcest and priorities have to be decided rather than deferred.
Step 01Widen from there
Every wider layout is an expansion of a decision already made, not a squeeze of one never made.
Step 02Size the targets
44px, so a control can be hit without aiming at it.
Step 03Open it on a real device
An emulator agrees with you; a phone in your hand does not always. 320, 375, 390, 768 and up.
Step 04
A layout that worksat 375.
Checked on hardware, not an emulator
320, 375, 390, 768 and desktop, on real devices — because a resized browser window agrees with you and a phone in your hand does not always.
Reordering a page
44px tap targets
Hit without aiming, which is how a thumb actually works.
Sized for mobile data
Images and fonts weighed for the connection your visitors are on.
Our fivequality promises.
Five things the studio commits to on every project, each already written somewhere else on this site.
- A fixed price before we startYou get the price in writing once we understand the project, and it does not move during the build. No hourly surprises on the invoice.
- A reply within one business dayEvery enquiry is read by the people who would do the work, and answered within one business day. Mon-Sat, 10am - 7pm PKT.
- Checked on real phonesEvery build is tested on actual devices, because a browser window dragged narrow does not behave the way a phone does.
- Built to be foundReal heading levels, metadata, structured data and a sitemap ship with the site — not as an add-on once traffic fails to arrive.
- Yours to edit afterwardsPages made of blocks your team can move, and a walkthrough at handover, so the first change you make does not need us.
What youactually get.
Four things in every responsive project, whether it is a new build or an existing site put right.
- Layouts designed at phone width first, then widened — not the reverse
- Tap targets at 44px, so controls can be hit without aiming
- Checked at 320, 375, 390, 768 and desktop widths, on real hardware
- Images and fonts sized for mobile data, not for your office Wi-Fi
Best for
- Sites where most of the traffic is mobile and most of the enquiries are not
- Stores losing people between the product page and the cart on a phone
- Anyone who has only ever seen their own site on a laptop
We reply within one business day
Need Responsive Web Design?
Tell us what you are building and what it needs to do. We come back with a clear plan, a timeline and a fixed price.