Website Redesign
A new site that does not quietly throw away the traffic the old one had earned.
A blank pagecosts youthe traffic.
New URLs, new structure, everything reorganised — and three weeks later the search traffic that took years to accumulate has gone somewhere else.
The old site had earned something
Which pages bring people in, which URLs have links pointing at them, what the site ranked for and why. Those get carried across deliberately rather than by luck.
What the old site earned
keptURLs quietly renamed
Every link anyone ever made now points at a 404.
Rankings restarted
Years of accumulation handed back, for a design refresh.
Fine on desktop, falling apart on a phone
The half of the audience that was already struggling, still struggling.
Audit first.Then redraw.
Four stages, and the first one happens before anything is changed.
Audit what it earns
Which pages bring people in, which URLs have links, what the site ranks for and why.
Step 01Carry the URLs across
Preserved, or redirected one to one where they cannot be. Never dropped.
Step 02Redraw the design
Built and checked at phone, tablet and desktop widths — usually where the old site was worst.
Step 03Check after launch
That the pages which used to rank still resolve, rather than finding out from the analytics a month later.
Step 04
Two of them,already live.
Frekete Group and Covenant Prep Co both already existed, already had content, and needed the design, the structure and the mobile experience sorted — not a fresh start.
WordPressWe customized and refined the Frekete Group website, focusing on creating a modern, responsive, and user-friendly experience across all devices.
A new site.The old traffic.
Every old URL accounted for
Preserved where it can be, redirected one to one where it cannot, and checked after launch that the pages which used to rank still resolve.
What the old site earned
keptAn audit you can read
What the current site earns, written down before anything changes.
Fixed where it was worst
Usually the phone, which is usually where most of the visitors are.
Our fivequality promises.
Five things the studio commits to on every project, each already written somewhere else on this site.
- A fixed price before we startYou get the price in writing once we understand the project, and it does not move during the build. No hourly surprises on the invoice.
- A reply within one business dayEvery enquiry is read by the people who would do the work, and answered within one business day. Mon-Sat, 10am - 7pm PKT.
- Checked on real phonesEvery build is tested on actual devices, because a browser window dragged narrow does not behave the way a phone does.
- Built to be foundReal heading levels, metadata, structured data and a sitemap ship with the site — not as an add-on once traffic fails to arrive.
- Yours to edit afterwardsPages made of blocks your team can move, and a walkthrough at handover, so the first change you make does not need us.
What youactually get.
Four things in every redesign, however much of the old site is being kept.
- An audit of what the current site earns before anything is changed
- URLs preserved, or redirected one to one where they cannot be
- The new design built and checked at phone, tablet and desktop widths
- A post-launch check that the pages which used to rank still resolve
Best for
- Sites that look dated but still bring in traffic worth keeping
- Businesses who have been quoted a rebuild and are worried about losing rankings
- Anyone whose site is fine on desktop and falling apart on a phone
We reply within one business day
Need Website Redesign?
Tell us what you are building and what it needs to do. We come back with a clear plan, a timeline and a fixed price.